Wednesday 12 June 2019

World Cup Noodle

What is Japan's most essential export to the world? The Sony Walkman? Nintendo? Toyota cars? Sushi? Or maybe - just maybe - the Pot Noodle? Instant ramen feeds around 100 million people daily, including me and Hannah for several years at university, but I never gave much thought to where it came from. Turns out it came from the mind of one man, Momofuku Ando, who has his own museum in Yokohama to tell you all about it.

It's a very pleasing museum for men of a certain age. Momofuku was 48 when he invented instant ramen noodles, and 61 when he came up with cup noodles (after a trip to the USA made him realise that Americans are too lazy to find a bowl to put their noodles in). So my best years are ahead of me! Especially if I eat more cup noodles.

The museum allows you to design your own noodle pot and then choose the flavours to put in, as well as running through Momofuku's design process, which included two years of trial and error before finding that he should fry then dry. Then there was the problem of neatly dropping noodles into cups, which he solved by dropping the cups onto the noodles! He was still going at 95 when he designed instant noodles for space. Not bad.

As with all the most specialised museums, I left with a new appreciation for an unregarded niche of life. Next time I pour boiling water onto the dried contents of a cup, I'll spend the two minutes of reconstitution reflecting on the man who made it happen and the millions of others doing just the same as me at that very second. Arigato, Mr Momofuku.


Who needs natural history or fine art when you have cup noodles?


Yum!


The first ever instant ramen noodles!


It led to many more.


Then...the Cup Noodle!


Appreciation.


Seems like Glasgow is responsible for all the pot noodle consumption in the UK. Sounds about right.


Where Mr Momofuku did his magic.


Pete colours a cup.


Choosing flavours. I think he settled on chicken-bacon-egg-shrimp. A true taste innovator.


Happiness in a cup.