Thursday 12 January 2012

Something must be done!

Terrible news from the USA today, although actually spotted and sent to me by Ben on the other side of the Atlantic (why, Ben? Why?)

Hostess Brands, the maker of Twinkies, has filed for bankruptcy!  It's all here in this article from The Telegraph.

What does it all mean?  These golden sponge, cream-filled snacks are the only reason I agreed to come to California with Hannah.  They are my go-to snack, excellent for replenishing lost electrolytes after a gym session, perfect for a pre-dinner amuse bouche, invaluable as emergency rations when mountain climbing.

The Twinkie's influence on popular culture is incalculable, with its confectionery delights featuring in many films and inspiring science projects and office pranks.  Twinkies were invented in 1930 and their inventor, James A. Dewar, lived to 88 and claimed the secret of his longevity was "eat Twinkies every day."  They never seem to go off, so he may have a point.

In an America that is happy to bail out large corrupt financial institutions, surely Hostess cannot be allowed to go under ("too tasty to fail"?).  Although it would certainly boost the value of my massive Twinkie hoard.


No consoling.