Free food. Two little words that say so much. The marketing geniuses at Target realised this when they advertised their exclusive after-hours Berkeley-students-only event last night.
At 10.45pm Hannah and I strode from uni village, over the bridge and across the store car park towards the buses that had been laid on for students coming from campus. After having complimentary Cokes handed to us we walked through the door and into wonderland. Hip-hop music blared (it's what the kids are listening to these days), we were showered with vouchers from every side, and goody-bags were thrust upon us with abandon.
I wandered about this strange twilight scene, listening to the chatter of excited undergrads, checking my coupons against regular product prices, absently munching on a packet of free Parmesan and garlic crisps (no surprise that they were being given away). Then it was back home, pausing only to pick up a couple more free Cokes on the way out.
This looks like the place.
Bussing them in.
Supermarket sweep.
The bag of swag!
