Of course, all this Superbowl nonsense isn't about sport. It's about money! And, specifically, advertising. At Berkeley's college football games they pause every ten minutes for an on-field announcement from a local business. At the Superbowl, companies run their biggest and most expensive adverts of the year to reach the maximum audience (perhaps they'll catch on with the Presidential inaugurations soon...)
This year was a little different, as NBC hadn't managed to sell all its advertising time and some slots were filled with local stuff. There was also a heavy skew to corporate responsibility, with alternative energy, hybrid cars and community involvement (sponsored by big business) getting significant time. It's all for the "millennial generation", my captive Haas student tells me.
See below for some of the best (hopefully this works outside the USA...)
A couple of the funniest, from Bridgestone:
Pepsi goes for a big rebrand, Generation X type thing...
Hannah's favourite:
And Doritos...
